General Practice Conference & Exhibition

Exhibit or sponsor

Register your interest

Participate at Australia's largest exhibition for primary care

GPCE attracts the largest concentration of Australian GPs annually, and welcomes hundreds of leading healthcare companies showcasing the latest medical products, treatments and innovations relevant to General Practice and primary care.

Following a record breaking attendance of over 1,600+ healthcare professionals at GPCE Sydney in May, GPCE will return to Melbourne, Brisbane and Perth in the second half of 2026. 

Exhibiting at GPCE can enhance your brand status amongst a new audience and and contribute to the improvement of patient outcomes in the Australian general practice sector. It's not too late to get involved for 2026 and beyond so reach out to our team below to learn more!

Why exhibit?
Who attends?
Interested in exhibiting?

3000+

Healthcare professionals

450+

Education sessions

250+

Exhibitors

4

Cities

Why exhibit?

With only 10% of GPs allowing more than 3 rep visits per week, GPCE is your opportunity to engage with 3000+ primary healthcare professionals who are invested in their professional development and want to stay current in the industry.

Over 2-3 days you’ll develop new connections and re-establish existing ones, add value and substance to your brand, build a quality database, and raise your profile in the primary healthcare sector, all while communicating your commitment and support to the delivery of quality healthcare in Australia.

BUILD RELATIONSHIPS

Develop personal and direct relationships with new and existing customers

RAISE BRAND CREDIBILITY

Communicate your commitment and support to the delivery of quality healthcare

INCREASE BRAND PRESENCE

Raise your profile and presence in the primary healthcare sector, adding substance to your brand

GENERATE LEADS

Build your database with quality leads

PROMOTE YOUR PRODUCT/SERVICE

Get the word out to a highly engaged audience who are seeking new solutions

Enhance your Exhibitor Experience

Enhance your Exhibitor Experience

Designed to increase your leads and provide you with quantifiable data on how your company is performing,
GPCEs Digital Products will enhance your Exhibitor experience so you get the most out every event.

Discover Digital Products

I enjoy the location, the variety of exhibitors, and the steady flow of delegates who come to speak with us.

GPCE 2025
GPCE Sydney Exhibitor

Great customer service from the organisers. Foot traffic was consistently high throughout the event days, many engaged GPs and we’ve received great leads overall. The communication and digital apps made things so much easier at the event

GPCE 2025
GPCE Sydney Exhibitor

The event was organised extremely well. Lots of time given for delegates to interact with trade stands

GPCE 2025
GPCE Brisbane Exhibitor

Great opportunity to see a lot of doctors and set up network opportunities

GPCE 2025
GPCE Melbourne Exhibitor

Who attends?

Time poor General Practitioners struggle to meet patient demands, earn their CPD hours, discover new treatment plans and innovations, all while balancing their personal life. The GPCE program has been carefully designed to give GPs access to as many CPD hours as possible across one weekend, whilst giving them the chance to network with other primary healthcare professionals with a vested interest in learning new ways of practicing medicine, including:

GENERAL PRACTITIONERS

GP REGISTRARS

PRACTICE NURSES

ALLIED HEALTH PROFESSIONALS

MEDICAL STUDENTS

84%

Attendance at GPCE 2025 was GPs

82%

GPCE 2025 attendees were satisfied with their respective event

85%

GPCE 2025 exhibitors were satisfied with their respective event

10 million

Patients indirectly accessed

*Results from GPCE Sydney 2025 Post Show Survey

Interested in exhibiting?

Take the first step towards enhancing your brand status amongst a new audience, meeting your annual marketing goals, and contributing to the improvement of patient outcomes in the Australian general practice sector by securing the right sponsorship opportunities.

Please select the event you’re interested in below and complete your details to register your interest to participate.
Upon completion, one of our Account Managers will be in touch to discuss opportunities.

Contact us for more information on exhibition or sponsorship opportunities

Nick Wolf

Account Manager

Email: [email protected]
Tel: 02 8329 0871

Barney Sultan

Account Manager

Email: [email protected]
Tel: 02 8329 0858

Warren Clariza

Account Manager

Email: [email protected]
Tel: 02 9170 7685